Last month, we looked at Automating Customer Service using BC. This month we're looking at how to "Generate New Leads" as a strategy for your Online Business. Check out what we had to say last October, as part of our 6 Online Business Strategies.

Help Your Clients Qualify and Generate New Leads

Do your clients have a strategy or a process for generating new leads and passing them on to their sales team? Do they sell a highly customized or intangible product that can't simply be given a price and sold online?

Business Owners today are using web forms and quotes to automate the process of qualifying and generating leads. They're using workflows to alert the sales team via email and SMS, cutting the time the customer is waiting for their enquiry to be followed-up.

Here are some great examples of lead generation and capture on BC:

SimpleFlame - lead generation from a rebranded partner...

For our partners, you can optimize your own lead generation process by following this great example created by SimpleFlame. By placing effective calls to action at the base of the page they are funneling visitors to their contact page. The contact page uses a customized web form to capture additional information, including company details, cell phone number and most importantly, the type of job that the prospect is interested in engaging Simpleflame to quote and complete.

Every time this form is submitted, a workflow is triggered, alerting the sales team via email and SMS. If you or your client have large sales teams, you can use Customer Service Ticketing to delegate the enquiries to the team member with the least load. For more information on setting up CST, visit the:

House Of Bamboo - capturing leads using web forms...

Created by Click2It, this Online Business uses two highly customized contact forms to capture and qualify leads. You'll notice that the contact form collects information regarding the current project the prospect is working on. This is important for businesses who offer services that can't be sold online because the quoting process is too complex. Collecting this additional information gives the sales team a better understanding of the lead, allowing them to generate quotes and take a more personalized approach.

House of Bamboo also has a seperate business contact form, helping seperate sales leads from business or career enquiries.

Selling the 'Generate New Leads' Strategy To Your Clients

A familiar theme exists in the two sites we've looked at - they both effectively direct prospects to customized web forms, generating and qualifying new leads. These forms capture additional information about the lead which greatly helps the sales team in approaching them.

Sell this as a strategy to your clients where you can help them generate new leads by wisely placing calls to action, implementing customized contact forms and triggering workflows which automatically notify the sales team via emails and text messages.

In the next post, we'll be looking at how BC Partners have built sites that Build Customer Loyalty for their Clients. 

Did you know you can map web-app items on an embedded Google map inside your Online Business with just a few clicks?
Follow this guide to understand how you can store address data for Web App items. Your Web-App items will then be displayed as location balloons on an embedded Google Map.

3 Steps to Integrate Google Maps with Web Apps

1. Get a Google Maps API Key here. You'll need this to insert the module. Also, make sure that Address Input/Search is enabled in Web App options:


2. Add the Address data to your Web App items. When creating new items, you will be given the option to add address details. To add an address to an existing item, simply select the item and then the "Address" tab:


Fill the address fields for the individual Web App item and click "Save" to confirm your changes.


3. Insert a pre-made Google Maps module. There are two modules available: one that maps a Web App item list and one that maps Web App search results. For this example, we're going to use the first module:


This module can be added to any page where Web Apps are currently being. Just substitute the fields relative to the Web App you wish to display on the map and replace "googlekey" with the Google API Key from the first step.

Further details on how to use this and the Map Search Results module can be found at the:

How Google Maps Integration Helps Your Client

Store Locators

Real Estate Listings, hyperlinked to detailed Web App view.

A great example of this is a Store Locator, where the location of your client's stores or offices are pinpointed on an embedded map. Using our pre-made modules, you can make the map searchable and apply filters to the items displayed.

Embedded maps can also be used to plot real estate listings. You can display all the available properties on a large map, which when clicked take the user to the detailed view of the Web App item.

Try it out yourself today.